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Item #: BK3458-8542
EVEREST INC: THE RENEGADES AND ROGUES WHO BUILT AN INDUSTRY AT THE TOP OF THE WORLD Will Cockrell 2024 1st ed New Hardcover Multiple copies available
By Cockrell, Will
Price: $29.99


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2024, 1st edition. 331 pages, over 50 color photos which are printed on glossy stock for better detail. New hardcover with Dust Jacket. 

This is a great book, please ignore the stupid title ''THE RENEGADES AND ROGUES ...''

What Cockrell has discovered about those crowds of climbers being guided up Mount Everest for huge amounts of money is not what I expected at all. In contrast to the rumors, almost everybody who goes on a guided climb to Everest summits safely, or turns around early enough. And now the Sherpas own most of the guide services, which has lowered prices but not reduced safety. 

Maybe mountain climbing is not just an elite sport for experts who devote their lives to alpinism. Maybe climbing can be a way for for anybody who wants to feel that she or he is the best in the world at something, by doing something crazy and dangerous like standing on the top of the world, is free to try it. And that crazy act can give a meaning to their life like nothing else.  

Anyone who has read Jon Krakauer’s Into Thin Air or has seen a recent photo of climbers standing in line to get to the top of Everest may think they have the mountain pretty well figured out. It’s an extreme landscape where bad weather and incredible altitude can occasionally kill, but more so is an overcrowded, trashed-out recreatioan destination where rich clients pad their egos—and social media feeds—while exploiting local Sherpas.

There’s some truth to these clichés, but they’re a sliver of the story. Unlike any book to date, Everest, Inc. gets to the heart of the mountain through the definitive story of its greatest invention: the Himalayan guiding industry. It all began in the 1980s with a few boot-strapping entrepreneurs who paired raw courage and naked ambition with a new style of expedition planning. Many of them are still living and climbing today, and as a result of their astonishing success, ninety percent of the people now on Everest are clients or employees of guided expeditions.

Studded with quotes from original interviews with more than a hundred western and Sherpa climbers, clients, writers, filmmakers, and even a Hollywood actor, Everest, Inc. foregrounds the voices of the people who have made the mountain what it is today. And while there is plenty of high-altitude drama in unpacking the last forty years of Everest tragedy and triumph, it ultimately transcends stereotypes and tells the uplifting counternarrative of the army of journeymen and women who have made people’s dreams come true, and of the Nepalis who are pushing the industry into the future.


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